A big part of what we do:
We wanted to dedicate a specific section to this topic under our portfolio as it is a big part of our work and it tends to be hidden do to its nature. SEO or Search Engine Optimization and Marketing are a big part of how we work with our clients to make sure their sites are optimized and their products or services are being viewed.
With SEO its all about balance.
The foundation of SEO is your site’s code and content. This makes Google and other search engines find it and move it to the top of the list. We take the time to go through all your pages to make sure that Google and other search engines pick up on all your relevant text and images so that they can be found efficiently. One fast growing search trend on Google at the moment is: “_________ near me”. That could be anything… that could be you or your product.
What we do is make sure that you are found when they look up your name or product. We also make sure that you are as close to the top of that 1st page as possible and not listed with other companies that have nothing to do with your line of work. For example if you are called Moving On (a current customer of ours and child occupational therapy clinic), that you are not listed with moving companies but with other therapy and child occupational clinics.
When it comes to selling your products you want to know what marketing materials work the best. We help offer live A/B testing on your website and sales. We make it easy for you to distribute marketing materials and track purchases though coupon and promotional codes. A/B testing is also something that we can adjust for events, holidays and special sales and promotions. For a client example, check out Professional Transportation Video Productions.
Selling your products.
Our goal is to empower you to be as efficient as possible. If that means you are the one who changes up your content and products or if you want us to do it for you. We work with WordPress (or other content management systems) to make you as capable as you want to be. Check out Macktown Warriors. We set up their page and showed them how to add and remove products. They are completely in control of what they sell and can add or change items at any time. We also facilitated their sign ups so that the parents can register their children and pay for the program all on line.
There is a lot we do together behind the scenes that makes your web page not only beautiful but functional. Most of this work is initially done at the time we set up and design your web page. However, please know that this work should also be on going. Keeping your page ranked high on Google does require adding content/text, keeping an eye on Google’s algorithm changes, and updating information throughout the life of your website and business.
If you ever have any questions about anything related to what we mentioned above, please feel free to contact us. As always, you don’t have to be a client to ask questions. We love to share what we know with others and we just want to see businesses grow and prosper.